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With GM cutting its number of brands in half, those who remain in the General's employ now have both the opportunity and the obligation to define their roles, build unique products, and sell lots of cars. As one of GM's four surviving brands, buick owes a debt of gratitude to the Chinese market, where it is considered a premium marque. In the United States, the brand urgently needs to develop a similar cachet, and the 2010 Buick la Crosse is an effort to do just that.
With GM cutting its number of brands in half, those who remain in the General's employ now have both the opportunity and the obligation to define their roles, build unique products, and sell lots of cars. As one of GM's four surviving brands, buick owes a debt of gratitude to the Chinese market, where it is considered a premium marque. In the United States, the brand urgently needs to develop a similar cachet, and the 2010 Buick la Crosse is an effort to do just that.